strategy
| diagnostic
| brand architecture
| portfolio architecture
| essence
| positioning and attributes
| planning
| concept
| naming
| manifesto
building
| brand design
| visual identity
| visual language
| verbal language
| tone of voice
| brandbook
| printed matters
| packaging identity
| shape design
| product design
culture
| verbal institutional content (concept · tagline · copywriting · storytelling · branded content)
| consultancies (desk researches · insights for innovation · content curation · interface with marketing and communication agencies)
| workshops (brand building and management · ethics and aesthetics in branding)